Mood Media introduces Harmony, the next-generation Brand Experience Platform

08.01.2020

Mood Media introduces Harmony, the next-generation Brand Experience Platform
Mood Media, the world’s leading in-store media solutions company dedicated to elevating the Customer Experience, has introduced Harmony, its new all-in-one multimedia Brand Experience Platform. City TV is the official partner of Mood Media in the Baltics.

Harmony platform enables brands to connect and manage all of their in-store content – including Music, Messaging, Visuals and Interactive components – through one content management system. With Harmony, brands are now able to control and run all of their in-store experiences off one easy-to-use digital dashboard, ensuring all media elements are running in harmony with one another.

 

Mood Harmony allows brands to shift away from using different devices and platforms, instead providing one cohesive system that simplifies and streamlines their ability to create and execute the entire in-store experience. Creating and managing your Customer Experience has never been easier, smarter, and more affordable.

 

Harmony key features include:

 

Unmatched music control

Users have access to a multitude of professionally-designed music programming options, which are all backed by the world’s largest library of fully-licensed music for business.

 

Easy visual content management

Users can instantly manage and schedule Digital Signage solutions across multiple locations.

 

Brand messaging

Harmony enables to integrate Overhead Messaging with Music to create a fully-branded audio experience in-store. No matter what the messaging needs, Harmony transforms the brand’s voice into a powerful part of the customer experience.

 

Increasing brand loyalty and revenues

 

Mood Media’s global survey from 2019 validates sensory marketing in terms of return visits, with 90 per cent of consumers globally saying they are more likely to revisit a store if the music, visuals and scent create an enjoyable atmosphere. Research shows that sensory experiences  – music, visuals and scent – can increase in-store sales by 10%.

 

An investment in sensory marketing to elevate the in-store experience is becoming increasingly important in driving sales and fostering brand loyalty. Thanks to Mood Harmony, the next-generation end-to-end Brand Experience Platform, retailers have an unprecedented opportunity to create in-store experiences that deeply engage consumers, combining music, messaging and digital screens, while at the same time increasing their revenues.

 

Mood Harmony truly is the most innovative, versatile and reliable audiovisual media player that there is. Read more about Harmony and its endless opportunities here: www.moodmedia.ee/harmony.

 

City TV is the official partner of Mood Media in the Baltics. Mood Media is the world’s leading in-store media solutions company dedicated to elevating the Customer Experience. The company is present in 50 countries and offering its services to more than 500 000 subscribers. Mood Media clients in the Baltics include Telia, Renault, Mango, Apranga, Superdry, V-Spa, Hestia Hotels, T-Grupp and Ibis hotel, among several others.