The future of hospitality: how to stay ahead of the game?
Constant growth of the global hospitality market and tourism, changing media habits, increasing demand for special experiences, competition with Airbnb, Expedia and the likes – all this poses both a great challenge and a great opportunity for hotels. People are always on the hunt for something novel, as novelty evokes interest. Thus the appeal of digital experiences that represent a new way to communicate and command people's attention. Hotels that want to be ahead of the game are finding ways to enhance the guest experience with digital solutions to ensure engagement and make the visit special and memorable, at the same time generating additional revenue.